đź“ŠDeveloper Marketing Lead
Dosu
Marketing & Communications, Software Engineering
San Francisco, CA, USA
USD 140k-225k / year + Equity
Posted on Apr 10, 2025
Developer Marketing Lead
Dosu
The Mission
Make maintaining software as easy as writing it.
The Problem
Developers spend as much as 85% of their time on non-coding tasks like answering questions, triaging issues, and maintaining documentation.
The Product
To start, we built Dosu as an AI teammate that acts as a first line of defense for ad-hoc engineering requests and incoming issues. Dosu is now the most popular bot for maintaining OSS projects and internal services. It is used by tens of thousands of developers every month.
Next, we are transforming Dosu into a living knowledge-base for engineering teams. With Dosu developers get the complete, up-to-date docs they’ve always wanted.
The Numbers
Founded in June 2023
Team of 7
Raised $9.5M from top investors and angels
4+ years of runway
Over 100k developers have interacted with Dosu
Installed on over 40k repositories
The Role
As the first marketing hire at Dosu, you’ll be working directly with the founder to build awareness of Dosu and make complete, up-to-date internal documentation something that every product and eng team expects to have by default for any project.
The Requirements
4+ years of experience working in marketing, developer relations, or developer evangelist at a company that sells to developers in a self-service, bottoms-up, or product-led way
You understand the software engineering persona deeply, and can speak their language in marketing collateral & content
You have experience across a wide range of marketing disciplines - including demand generation, community building, field & event marketing, product marketing, content, SEO, and engineering virality. You are excited to come into Dosu and experiment across a wide range of channels & approaches to identify the best ways to drive growth
Creativity & Agency - You can think from first principles about what is unique about a product/company and, as a result, how to market it. You dislike purely running traditional marketing playbooks and gain satisfaction from more clever, interesting ways to market something. You can independently own a marketing vision from concept to execution.
Extroverted by nature — you want to be part of the “face” of Dosu. You have built developer communities, spoken at conferences, or organized events and aren’t afraid to be loud.
Technical enough to use AI coding tools to hack together scripts or mini-apps
Data driven — know how to build a marketing funnel to gauge impact of content, growth hacks, and other marketing efforts. You are meticulous about measuring & understand ROI of marketing efforts
The Persona
You excel under pressure and thrive in a fast-paced, dynamic environment
Your excitement about hobbies, projects, or products you love is infectious
You want independence and ownership — you do not need to be told what to do
You are comfortable leading a one-person show in DevRel or marketing for the foreseeable future and are not looking for a management role
You actively spend time reading and learning outside of work
The Work
Collaborate directly with Dosu’s founder to shape and drive developer marketing strategies
Tell the story of the importance of complete, up-to-date documentation in an AI-first world
Lead content strategy and create posts on LinkedIn, Twitter/X, and Dosu’s blog
Build product demos and onboarding materials
Organize in-person events, conferences, hackathons
Grow and engage the Dosu community
Coordinate with external marketing agencies and freelancers when needed
Drive & measure demand generation efforts
The Team
We are a small passionate team of ex-founders, repeat founding engineers, and OSS maintainers
We like to delight users
We love open source
We care about building an enduring business — we are not a research lab
We have an office in San Francisco in-between Hayes Valley, Mission, and Castro
The Perks
Be an early member of the team and have an outsized impact on company culture
Competitive salary and equity stake for role and stage of company commensurate with experience
$140-$225k base salary
0.2-0.5% equity
In-person SF office
Regular team lunches, events, and offsites
Unlimited PTO
Healthcare, Dental, and Vision Insurance (100% covered)
401k
Learn how to pull an espresso and make a latte ​
The Process
Interviewing is hard. We aim to keep the interview process relatively succinct (1-3 weeks end-to-end), topical to what you’d be working on at Dosu, and—as much as possible—enjoyable.
1. Intro Call (30 minutes / Google Meet)
A casual 30 minute video call to
Learn more about you, your background, and what you are looking for
Learn more about Dosu, where we are, where we are going
Align on how you might fit into the team
2. Technical Call (45 minutes / Google Meet)
A deep-dive into a previous projects that you’ve worked on, the scope of your role, what worked, what didn’t, etc.
3. Case Study (1 hour / Google Meet or In-Person)
You’ll be given a case study to present to the Dosu team.
4. Onsite (2 hours / In-Person)
Come to our office at 1841 Market St and meet the team!
Interested?
To apply to this role, please send an email to jobs@dosu.dev with the role name in the subject and include the following content:
LinkedIn Include a link to your LinkedIn profile
Anything Else Anything else you'd like to share with us!