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Senior Marketing Analyst

Formlabs

Formlabs

Marketing & Communications, IT
Somerville, MA, USA
Posted on Thursday, June 6, 2024

To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.

We are seeking a highly skilled and motivated Senior Marketing Analyst who will play a crucial role in driving data-driven decision-making, optimizing marketing strategies, and providing valuable insights to support our growth objectives. This role requires a deep understanding of marketing analytics, a strategic mindset, and the ability to collaborate across cross-functional teams in a fast-paced, international, high-growth environment.

This role supports the entire Global Marketing department including Growth, Product, Channel, Customer, and Brand marketing.

Key Responsibilities:

  • Marketing Analytics:
    • Utilize advanced analytical tools and techniques to extract insights from large datasets related to customer behavior, campaign performance, and market trends.
    • Analyze marketing campaigns and initiatives to measure their effectiveness, identify key performance indicators (KPIs), and recommend areas for improvement.
    • Develop and maintain dashboards and reports to provide regular updates on marketing metrics and performance to stakeholders.
  • Customer Segmentation and Targeting:
    • Collaborate with the marketing and sales teams to define customer segments and target audiences based on data analysis and market research.
    • Conduct in-depth customer segmentation analysis to tailor marketing strategies and messages to specific customer segments.
  • Competitor Analysis:
    • Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge.
    • Identify opportunities and threats in the market and make recommendations for adjustments to marketing strategies accordingly.
  • Marketing Strategy Optimization:
    • Work closely with the marketing team to assess the performance of various marketing channels, including digital marketing, content marketing, and events.
    • Provide data-driven recommendations to optimize marketing strategies, allocate budgets effectively, and drive better ROI.
  • Data-Driven Insights:
    • Generate actionable insights from data analysis to inform marketing strategies and decisions.
    • Present findings and recommendations to senior management and cross-functional teams through clear and compelling presentations.
  • Collaboration and Cross-Functional Support:
    • Collaborate with sales, product, and finance teams to align marketing strategies with overall business goals.
    • Provide insights to support the development of new products and services, pricing strategies, and sales initiatives.

Qualifications:

  • Bachelor's degree in Marketing, Business, Statistics, Economics, or related field (Master's degree preferred).
  • 5-7 years of experience in marketing analytics, preferably in B2B technology or consulting.
  • Proficiency in data analysis tools such as Excel, Google Analytics, Tableau, SQL, or similar platforms.
  • Strong knowledge of statistical analysis and data visualization techniques.
  • Experience with CRM systems (Salesforce) and marketing automation platforms (Marketo).
  • Experience of working with vendor platform APIs (Google, Meta) and automation scripts via Python strongly preferred.
  • Excellent communication and presentation skills to convey complex data findings in a clear and understandable manner.
  • Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with colleagues around the world.

Our Perks:

  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • Low cost fund options in our 401K and access to advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan – Take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community
  • And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.