Product Marketing Manager
Planet
Welcome to Planet. We believe in using space to help life on Earth.
Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.
Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.
As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.
We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.
Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.
About the Role:
Planet is looking for an experienced, strategic Product Marketing Manager to join our team in the Washington, D.C. metro to help us expand our footprint in Defense and Intelligence and capture the market opportunity for Planet’s product and solutions through creative go-to-marketing strategies. You will be part of the broader marketing team, specifically sitting within the dynamic Product Marketing group and matrixed to our Defense and Intelligence Business Group. You will work in close collaboration with the Global Defence and Intelligence Product team to develop and execute Planet’s Global Defense and Intelligence Product strategy
As the Product Marketing Manager for Defense and Intelligence, you will intimately know our government customers across the globe—their use cases and applications, how they buy, and what drives value for them. This role will focus on Planet’s Broad Area Management capabilities, including Maritime Domain Awareness (MDA). In addition, this expert will support Marketing for our Tasking Satellite constellations including Pelican and Tanager satellites as they are coming online and especially relevant to D&I.
Ideal candidates bring a clear perspective on how to position and market innovative commercial products to government customers, with an appreciation for the different nuances of each country, region, and/or state. They are collaborative, self-motivated, analytical, operate with a sense of urgency, and have an attention for detail & quality. This is a full-time position working on a hybrid basis, which requires working in our D.C. Office in Arlington, VA ~2-3 days per week.
Impact You’ll Own:
- Bring a Market in point of view to our Global Defense and Intelligence GTM strategy, including market assessment, competitive and broader Defense and Intelligence ecosystem
- Collaborate with the Sales, Marketing, and Product teams to build Planet’s go-to-market plans, and increase broad awareness of and insight into Planet’s industry leadership and core products and offerings
- Understand the challenges and use cases that are core to the international Defense and Intelligence sector with the ability to understand complex regulatory environments and industry-specific requirements
- Develop and own differentiated Planet product positioning & messaging creating content and collateral
- Partner with Planet experts and thought leaders to highlight Planet use cases and success stories in blog posts, op-eds, whitepapers, and think tank articles
- Partner closely with the Product team sharing market and customer feedback, jointly developing use cases and personas, and supporting ongoing product launches
- Evangelize Planet’s value proposition at events, meet-ups, and other networking opportunities
- Assess and prioritize opportunities working with Product Management in the D&I market, quantifying Planet’s potential to capture key segments
What You Bring:
- Bachelor’s degree
- 6+ years of Product Marketing experience, with 5+ years of this within the defense and intelligence sectors
- Experience within government and/or engaging with government customers
- Excellent communication skills, both written and oral
- Superb analytical skills and ability to tie detailed analysis to larger strategy
- Ability to work in our VA office 2-3 days a week.
- Demonstrated effective collaboration in matrixed or highly cross-functional business settings
- Ability to work independently and across time zones
What Makes You Stand Out:
- Background in defense or intelligence, such as previous military service or intelligence experience
- Advanced understanding of geospatial data or remote sensing technologies
- Familiarity with international markets, regulatory environments, and cultural nuances relevant to the D&I sector
Benefits While Working at Planet:
- Comprehensive Medical, Dental, and Vision plans
- Health Savings Account(HSA) with a company contribution
- Flexible Time Off in addition to holidays and company global days off
- Generous Parental Leave
- Remote friendly work environment
- Wellness Program and Employee Assistance Program (EAP)
- Home Office Reimbursement
- Monthly Phone and Internet Reimbursement
- Tuition Reimbursement and access to LinkedIn Learning
- Equity Options
- Commuter Benefits
- Volunteering Benefits
Compensation:
The US base salary range for this full-time position at the commencement of employment is $127,000 - $158,700. Additionally, this role might be eligible for discretionary short-term and long-term incentives (commission, bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Why we care so much about Belonging.
We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate north star of Belonging, dreaming big as we approach our ongoing work with diversity, equity and inclusion. If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride.
EEO statement:
Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Know Your Rights.
Accommodations:
Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to accommodations@planet.com or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you.
Privacy Policy: By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Planet Data Privacy Notice for California Staff Members and Applicants, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
Privacy Policy (European Applicants): By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Candidate Privacy Notice GDPR Planet Labs Europe, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.