The role

SoFi’s card business aims to offer competitive and differentiated credit cards to existing members and to consumers in the open market. The credit card business is organized along 4 segments ranging from new to credit to superprime. In this role, you will lead the one of our credit card segments for SoFi.

In the role, you will define the credit card value proposition and pricing for segment. You will work with marketing, credit risk and data science partners to define a targeting strategy that optimizes for customer value, risk and returns.

In your role, you will be accountable for the growth trajectory of the segment and segment profitability.

What you’ll do:

• Define and own the value proposition (incl. Product, Rewards, & Pricing), in collaboration with our marketing and product teams

• Own the P&L for the segment

• Work closely with marketing and credit risk partners to develop & refine a targeting strategy (framework, models) that results in profitable and resilient new account originations

• Analyze segment performance at the portfolio level and by vintage to drive insights and optimization

• Build a Test & Learn agenda, in collaboration with cross-functional partners, to optimize product and pricing for your segments. Develop analytical insights from historical testing

• Develop the account management strategies for segment, in collaboration with cross-functional partners

• Monitor competitive activity and competitive offers by channel, and incorporate insights into go-forward strategies

• Develop and provide regular reporting and business updates on segment performance
  

What you’ll need:

• 8+ years experience preferred

• Excellent leadership and communication skills

• Well developed analytical skills

• Credit Card segment or product management experience

• Sound understanding of credit card economics and credit risk dynamics

• Prior experience running complex credit card analyses desired

• Quantitative undergraduate degree preferred

• Proficiency in SQL/Python preferred