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Lifecycle Marketing Specialist, Money

SoFi

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Marketing & Communications

cottonwood heights, ut, usa

Posted 6+ months ago

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation fintech company using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role
The Lifecycle Operations Specialist is an experienced marketing automation professional responsible for asset development (basic HTML for email skills required), audience segmentation, and campaign quality assurance in multiple marketing communication channels, including email, SMS, mobile push, and in-app messaging. With a strong focus on campaign execution, the ideal candidate has superior attention to detail and time management skills, as well as the ability to understand business needs & objectives in order to deliver pristine, on-time work consistently. After deployment, the LCM specialist then provides stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization.
What you’ll do:

Under the direction of a Lifecycle Marketing Manager, execute data-driven marketing initiatives utilizing a campaign management tool; perform activities such as audience selection, trigger qualification, suppressions and segmentation
Own the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought leadership to the team’s campaign testing & optimization strategies
Deliver on lifecycle campaign execution deadlines in various marketing channels (e.g. Email, Push, In-App Messaging, SMS, etc.)
Develop, enforce, and perform quality control activities to ensure daily campaign deployment is completed in a timely manner and the output is accurate and complete
Produce campaign performance reports using analytically derived model outputs to share test outcomes, highlight campaign business impact, and inform future testing strategies
Consolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentation
Work with others on the Lifecycle Marketing team to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etc

What you’ll need:

Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience)
2+ years of email marketing experience, with a working knowledge of leveraging raw HTML templates
Experience with marketing automation tools and/or ESPs (e.g. Braze, Iterable, Eloqua, etc). Braze experience is a huge plus!
Diligent adherence to best practices and QA procedures, with very strong attention to detail
Ability to communicate strategies, results, and insights effectively
Comfortable working independently, with little or no supervision
Strong project management skills

Nice to have:

Experience in Finance, FinTech, or other heavily regulated industries
Understanding of A/B and multivariate testing standards
Knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc)
Experience working with real-time web and app event data

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.