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Director, Consumer and Product Communications



This job is no longer accepting applications

See open jobs at SoFi.
Marketing & Communications, Product
New York, NY, USA
Posted on Saturday, January 27, 2024

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation fintech company using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role:

We are seeking an experienced Director of Consumer and Product Communications to join our marketing team at SoFi. This role is pivotal in helping build our brand into a household name. As a seasoned professional with over a decade of experience in managing innovative consumer brands, you will be instrumental in leveraging diverse media opportunities to enhance brand visibility and reach.

As the Director of Consumer and Product Communications you will work to find the intersection of major product and campaign moments for SoFi will pop culture trends and earned opportunities. You will bring together our brand, product marketing, social, and creative teams to build earned moments that drive conversation around our brand.

Key Responsibilities:

  • Develop and implement comprehensive communication strategies for consumer and product initiatives, ensuring alignment with SoFi’s mission and business objectives.
  • Leverage earned media opportunities effectively to build brand awareness and extend reach.
  • Utilize data-driven insights for storytelling, crafting compelling narratives that resonate with our target audience.
  • Employ robust measurement techniques to assess the impact of communication strategies and adjust tactics accordingly.
  • Maintain extensive knowledge of the current media ecosystem, including broadcast, print, social media, influencers, and AI, and utilize these platforms to maximize brand exposure.
  • Serve as a strategic advisor to senior-level executives, providing insights and recommendations on communication strategies.
  • Collaborate effectively within a highly matrixed organization, working alongside various teams to ensure cohesive brand messaging and strategy.
  • Bridge the gap between strategic planning and execution, ensuring seamless implementation of communication initiatives within a creative marketing framework.


  • 10 years of experience in communications or public relations, preferably in consumer-facing brands.
  • Excellent oral and written communication skills and an ability to influence others
  • Proven track record of leveraging earned media to enhance brand visibility and reach.
  • Strong relationships with reporters, editors, and producers with a focus on broadcast
  • Strong understanding of data analytics in communications, from storytelling to impact measurement.
  • Extensive knowledge of today’s diverse media landscape, including traditional and digital platforms.
  • Exceptional ability to work as a strategic partner to senior executives.
  • Experience in working within complex, matrixed organizations and managing cross-functional teams.
  • Excellent communication, leadership, and project management skills.
  • Bachelor’s degree
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

This job is no longer accepting applications

See open jobs at SoFi.