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Innovation Endeavors
Innovation Endeavors

Principal Product Manager, Member Onboarding



San Francisco, CA, USA · Salt Lake City, UT, USA · Seattle, WA, USA
Posted on Friday, March 8, 2024

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role:

We are seeking an experienced, strategic, and highly collaborative product leader to lead Member Onboarding SoFi. This role is central to the success of SoFi’s goals of driving consumers who discover SoFi to successfully learn about SoFi, adopt a product, and begin engaging with SoFi - all towards our overall mission to help our members get their money right.

You will have an opportunity to end-to-end own, shape and deliver a world class onboarding experience for our Members. You will be responsible for setting the vision, identifying opportunities and key inputs, setting goals, defining the member/marketer experiences and delivering features. As a product leader in our organization, we look to you to set big, ambitious goals, be gritty, and hold yourself and your cross-functional teams accountable to deliver results on behalf of our members. You will be a vocal and empathetic customer advocate, influencing and building cross-functional experiences with stakeholders across all business units.

This role is inherently cross-functional—you will work closely with engineering, marketing, data science, design, operations, finance, risk, legal, compliance and executive teams to set business objectives, define product strategy, prioritize features and execute on them. You’ll play the critical role of driving the business while bridging the technical and business worlds to drive profitable business growth while managing risk.

What You’ll Do:

  • Own and define the vision, strategy and product roadmap for Onboarding across all products at SoFi
  • Identify leapfrog product features, leveraging forward thinking technology, data, and tools, including ML or AI, that will provide a significantly differentiated value to our members, to help them get their money right
  • Create and evangelize a product vision and own a multi-year product roadmap, including prioritizing and driving backlogs for launch with your dedicated engineering teams
  • Communicate the vision, strategy, execution plan and customer impact/learnings to all stakeholders including the highest levels of leadership in the company
  • Collaborate closely with the full cross-functional team (e.g., marketing, product, design, engineering, platform, data, compliance, risk, finance and operations) for your line of business & initiatives, to help execute on the strategic vision

What You’ll Need:

  • Bachelor’s degree or higher with a technical discipline
  • 7+ years of product management experience
  • Previous experience leading Growth and Onboarding teams
  • Experience mentoring / leading a product team or cross-functional team
  • Full stack “operator”: ability to both create and execute the business and product strategy; with clear objectives, but limited, ambiguous, or varied direction
  • Ability to operate in a complex cross-functional environment, leading and influencing colleagues, and ultimately leading to timely tactical decision making to advance our objectives
  • Flexible and collaborative approach to problem solving and ideation in a highly ambiguous environment
  • Superior communication skills, both written and verbal, along with experience presenting to C-level leadership!
  • Data-driven approach and excellent analytical skills
  • Passion for your customers! You do right by them, always
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.