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Senior Lifecycle Marketing Manager-Home Loans (Temp-Contractor)



Marketing & Communications
San Francisco, CA, USA · New York, NY, USA
Posted on Saturday, June 22, 2024

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The team
You will be joining the SoFi Borrow Group’s Lifecycle Marketing Team. We're a high-impact, high-visibility, values-driven group, and we sit at the heart of it all. While this role requires durability, our team's consistent success comes from valuing people. As such, you can count on leadership to focus on and invest in your needs and growth. Team Mission: Enable incremental scalable growth and multiply lifetime value by deeply engaging every SoFi member.
The role:
This is a 6-month temporary contract to provide coverage during parental leave.
  • While full-time employment cannot be guaranteed, we always do what we can to retain top talent
Your role is the strategic lifecycle marketing lead for one of our four Borrow product verticals: Home Loans.
  • The Home Loans business is comprised of several verticals: purchase mortgages, refinance mortgages and home equity loans (emerging business)
  • You will lead a team of 3 mid-level lifecycle marketing strategists
  • You and your team are responsible for delivering ~50% of the Home Loans business revenue
  • As a strategist, your job is to identify opportunities to drive incremental business growth.
  • Functionally, we want you to do this by knowing--intimately--your customer and personas associated with each vertical and to curate interactions with the customer at every stage of the user lifecycle: awareness, acquisition, activation, onboarding, engagement, retention, churn prevention, winback and loyalty.
  • The channels you own to curate those experiences are: outbound channels: email, push notifications, SMS ad spaces behind the login wall: in-app messages, content cards, inline product ads
  • The existing omni-channel Home Loans Lifecycle Marketing Program you will manage consists of both campaign-driven work and evergreen nurture program development and iteration
Note: this role is supported by a marketing production/operations team What you’ll do:
  • Partner with finance and product marketing to deliver a channel-level quarterly forecast
  • Establish quarterly objectives and key result targets that align with marketing and business priorities
  • Lead and coach your team to establish priority initiatives that will accomplish quarterly OKRs
  • Be accountable for and report on performance with marketing and business leadership
  • Ideate on ways to pivot if/when program performance isn't hitting target
  • Collaborate with:
  • Product Marketing
  • Lifecycle Marketing leadership team
  • Product Managers and Engineering
  • Lifecycle Marketing Tech & Ops
  • Paid channel owners
  • Creative Studio
  • Sales/MLO partners
What you’ll need:Target candidate profile
  • Sector: Experience in fintech, finserv and/or tech sectors (preference for fintech)
  • Domain: Deep expertise and proven success in driving business growth at scale through lifecycle marketing (ideal: also product marketing)
  • Scale: Experience owning 50% of the business' revenue
  • Superpower: Expert in building strong working relationships and establishing domain credibility within a matrixed organization
Required background and experience:
  • Education: Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
  • Preferred: MBA or other advanced degree
  • YOE: 7+ years of direct-to-consumer lifecycle marketing strategy experience, leveraging channels such as: email, in-app, push, and SMS
  • Preferred: 2+ years of experience in marketing in the mortgage industry
  • Role: Experience leading a team and providing real-time mentoring and coaching
  • Skills:
  • Strong analytical chops with experience using various testing methodologies
  • Presenting to executive leadership
  • Comfortable and confident navigating ambiguity
  • Expert level communication (in EQ, style and brevity)
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.