Lifecycle Marketing Specialist
SoFi
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Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
Social Finance, LLC seeks Lifecycle Marketing Specialist in San Francisco, CA:
Job Duties: Execute data-driven marketing initiatives utilizing a campaign management tool;
perform activities such as audience selection, trigger qualification, suppressions and
segmentation. Own the coding/building, approval process, and deployment of daily, monthly,
and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought
leadership to the team’s campaign testing & optimization strategies. Deliver on lifecycle
campaign execution deadlines in various marketing channels (e.g. Email, Push, In-App
Messaging, SMS, etc.). Develop, enforce, and perform quality control activities to ensure daily
campaign deployment is completed in a timely manner and the output is accurate and complete.
Produce campaign performance reports using analytically derived model outputs to share test
outcomes, highlight campaign business impact, and inform future testing strategies. Consolidate
and confirm the accuracy of prospect and/or customer audience data when building campaign
audience segmentation. Work with others on the Lifecycle Marketing team to understand and
provide tactical feedback regarding campaign objectives, data specifications, and technical
requirements. Telecommuting is an option.
Minimum Requirements: Master’s degree (or its foreign degree equivalent) in Computer
Science, Engineering, Information Systems, or a related discipline, and two (2) years of
experience in the job offered or in any occupation in a related field
Special Skill Requirements: (1) Setting up ad hoc, transactional, and nurture campaigns; (2)
Email marketing and automation systems such as Unica, Marketo or Eloqua; (3) BI reporting
with tools Tableau or DOMO; (4) Marketing automation, providing industry research and
recommendations to teams; (5) HTML; (6) Dreamweaver; and (7) setting up drip and nurture
emails. Any suitable combination of education, training and/or experience is acceptable.
Telecommuting is an option.
Salary: $100,000.00 - $115,000.00 per annum.
Submit resume with references to: Req.# 23-145286 at: ATTN: HR, jobadverts@sofi.org.
Application Deadline: 2/14/2025
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