Senior Manager, Head of Performance Marketing Mobility Strategy
Marketing & Communications
San Francisco, CA, USA
Posted on Monday, May 1, 2023
About The RoleWe seek a skilled and experienced Performance Marketing professional to manage our regional performance and growth strategy across the Americas (US&C, LATAM). You will craft the global strategy to the local needs by identifying the best Performance Marketing response and ensuring strong growth contribution in your region in response to local challenges and opportunities. You will also own region-specific Performance Marketing projects, leading end-to-end strategy, coordinating the execution, and working closely with our Global Channels, CRM, and SEO teams to provide measurement and reporting. What You'll Do
- Coordinate the Performance Marketing strategy for our Rides business for US&C and Latin America
- Collaborate with the Global Performance Marketing team to ensure the campaigns deliver against growth targets.
- Consult on local marketing tactics to help prioritize globally led strategies.
- Analyze consumer patterns such as app download trends, conversion rate, and competitor analysis to recognize media investment efficiency and advise on strategy.
- Partner with Operations and Marketing regional teams to understand the local challenges, help develop scalable, regional performance marketing strategies address these challenges.
- Be the voice of Performance Marketing across Paid Media, CRM, and SEO with regional cross-functional partners, building trust between global and local teams.
- Create roadmaps for your region rooted in channel, measurement, and Ad Tech standard processes.
- 7+ years experience in performance marketing, specifically in building multi-channel and cross-channel strategies
- Bachelor's degree in Marketing, Economics, or equivalent experience
- Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other business leaders with decision-making.
- High level business acumen with an analytical mindset;
- Strong stakeholder management skills
- Excellent communication skills
- A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations.
- In-house Performance Marketing experience a plus!
- Strong presenter with the ability to narrate strategic vision and performance of your projects clearly
- A proactive, entrepreneurial approach where you actively seek opportunities that enhance business growth impact
- Ability to promptly establish and communicate priorities with a passion for creating structure and overcoming organizational inertia
- Experience working in ROAS performance marketing framework with familiarity with AdTech and measurement approaches.
- Experience owning large Performance Marketing budgets.
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