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Co-Marketing Manager, Uber Eats

Uber

Uber

Marketing & Communications
New York, NY, USA
Posted on Thursday, August 17, 2023
About The RoleUber’s regional marketing teams play a critical role when it comes to establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, regional marketers work closely with cross-functional regional partners (Comms, Policy, Ops and CommOps) to bring our products and brand strategy to life in-market. They collaborate with regional program management teams and global teams to define regional priorities in alignment with global priorities, owning region-specific marketing efforts.In this role, you’ll report to the Head of Co-Marketing, Uber Eats (US & Canada) and will be charged with developing and leading high growth, co-marketing partnerships & campaigns with our key strategic brands. What You'll Do
  • Develop a deep knowledge of, and relationships with, our strategic merchant partners to intimately understand their business priorities (i.e. business targets, P&L priorities, audience segmentation, priority markets)
  • Act as the primary co-marketing POC to collaborate with internal teams (Sales, Ops, Comms, Media, CRM, Creative) to develop marketing strategies to drive merchant growth
  • Partner with external agencies and our restaurant partners to develop culture-shaping co-marketing campaigns
  • Identify contextual and relevant marketing opportunities aligned with business priorities & partner priorities (major events, partnerships, seasonal moments, etc) to deliver campaigns or activations against them.
  • Development of high-impact tactics across owned CRM channels
  • Ensure alignment and timing of regional co-marketing activities with larger regional brand strategy and campaign execution
Basic Qualifications
  • 5+ years of generalist marketing experience
  • Experience developing and driving holistic partnership/co-marketing strategies and end-to-end campaigns
  • Strong business acumen and project management skills
  • Ability to gather and analyze data to build reasoned strategies & measure effectiveness
  • Good relationship management skills while engaging with partners across several different functions and brands
  • Effective communication skills
  • Ability to bring to life the Uber brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs
  • A customer-centric approach – you are always thinking about how our customers interact with the brand!
  • The ability to take the initiative in a constantly-changing work environment
Preferred Qualifications
  • Brand marketing experience with budget accountability
  • Experience strategically evaluating media channels, spend levels, reach and frequency and targeting to develop GTM plans.
  • Track record of driving business success through Marketing, with a focus on leveraging audience insights and research to formulate GTM strategies.
  • Fluency across the marketing mix - both in brand-building and direct response
  • Deep CRM knowledge, including how to effectively speak to consumers and design creative for owned channels
  • On the pulse of culture and able to identify and evaluate cultural opportunities and use them to develop breakthrough campaigns
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.For New York, NY-based roles: The base salary range for this role is $120,000 per year - $133,000 per year.You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.