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Innovation Endeavors

Head of Marketing, Japan [Fixed-Term Contract]



Marketing & Communications
Tokyo, Japan
Posted on Tuesday, May 14, 2024

Head of Marketing, Japan [Fixed-Term Contract]

in Tokyo, Japan

About the Role

This is your opportunity to join one of the most well-loved brands in Japan while helping to create the future of another!

As the Head of Marketing for Japan across both Uber and Uber Eats, no two days will be the same! From working with some of the biggest celebrities in the market on bold cut-through communications (やっぱり Uber Eats で、いーんじゃない!) all the way to launching private ride-hailing for the first time… This ride isn’t for the faint-hearted. You will be responsible for leading a talented group of marketers, providing strategic leadership, building a clear vision, overseeing large-scale and results-focused campaigns, driving a high-performance and collaborative team culture, and creating functional excellence and partnerships.

This is a unique opportunity to be at the forefront of building a brand by leading the creation and execution of marketing plans and the management of creative development and execution to fuel consumer demand, drive brand loyalty, and strengthen our connection with riders, drivers, and couriers. With all strategy and campaign work locally produced, you will bring creative flair to every aspect of the job, and have a track record of building brilliant relationships with agencies.

You will also be a key part of the APAC Marketing leadership team, where you will help shape the culture and program across the region.

This is one of the world’s most exciting marketing opportunities, with huge ambitions to unlock Japan’s full potential for mobility and delivery by building a locally relevant brand.


  • Provide leadership to your team and extended agency village to build the most cut-through and effective marketing programs in the industry.
  • Develop a deep understanding of the JP priorities (business targets, P&L priorities, segmentation, customer insights) to be a thought partner with the regional leadership team and generate a marketing strategy & plans for JP.
  • Act as the lead marketing POC for the JP stakeholders (Operations, Policy & Comms, CommOps, etc) and an escalation point for your team
  • Identify, and prioritise for your team, local marketing opportunities aligned with business priorities and moments (events, partnerships, cultural and seasonal moments, etc) and deliver locally (or regionally) created campaigns or activations against them
  • Provide general and Uber-specific state-of-the-market assessments and report back with in-market feedback and insights
  • Manage a team of Marketing Managers/ Marketing Associates, who will be responsible for the execution of marketing initiatives, providing them with coaching, guidance, career opportunities as well as hands-on support
  • Provide strong leadership for your team, setting the culture and vision and ensuring the well-being of the team.
  • Help manage partnerships with external partners, figuring out ways in which we can develop joint marketing activities and co-marketing plans.


  • A minimum of 10 years marketing experience, including extensive experience managing large-scale brand marketing campaigns
  • 5+ years of experience leading teams in fast-paced companies
  • Experience creating local marketing executions and leading different agency relationships
  • High marketing strategy capabilities and experience, with proven ability to diagnose market and brand insights to set vision and make effective trade-offs to implement winning strategies.
  • Experience working for a global brand; able to navigate a cross-matrix structure with a collaborative environment
  • Be a hands-on manager
  • Ability to manage partnerships and co-marketing activities
  • Strong business acumen and results-driven mindset, capable of tying marketing activities to larger business objectives
  • Demonstrated ability to coach, motivate, and manage diverse marketing teams in a dynamic environment
  • Proven track record for brand marketing leadership
  • Good relationship management and ability to influence cross-functional teams and stakeholders
  • A strong customer-centric mindset and the ability to bring to life the Uber brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs

Note: This will be a fixed-term contract with an expected completion of February or March 2025 with a possibility of being converted to full-time on a to-be-determined basis.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.

Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to accommodations@uber.com.