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Senior Account-Based Marketing Manager

Yotpo

Yotpo

Marketing & Communications
Toronto, ON, Canada
Posted on Thursday, May 30, 2024

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce retention marketing platform, on a mission to help brands of all sizes turn one-time shoppers into customers for life. Loyalty programs, SMS and email marketing, subscriptions, and reviews are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, Canada, UK, Israel, Bulgaria, and Australia — and we’re still growing. Our primary goal is to deliver the best technology in the industry.

You can hear all about it in our latest brand video.

Sounds exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

Yotpo is searching for a Senior Account-Based Marketing (ABM) Manager to lead our cross-functional GTM function. As the program lead, you’ll execute targeted marketing campaigns, outbound sales efforts, and in-person events for our highest-profile customers and prospects.

You'll work directly with Yotpo's marketing leadership (corporate marketing, paid acquisition, web, studio, and more), top sales teams and sales leadership, customer success, revenue operations, and executive team to foster new and existing business relationships with our most coveted accounts.

How you’ll make an impact:

  • Monitor cohort intent, surface intel, and enable tailored outreach based on the activity generated through marketing + sales efforts.
  • Strategize, design, and execute marketing campaigns tailored to various personas within leading brands. The goal is to increase Yotpo brand, product, and service awareness using channels such as paid, organic, web, and email.
  • Collaborate with sellers and sales leadership on custom approaches using 1:1 assets designed explicitly for ABM accounts.
  • Develop and execute VIP events, community engagement, and conference strategy alongside the events team. Your role is understanding the cohort and creating engagements that drive attendance and meaningful senior relationships.
  • Work closely with Revenue Operations to track cohort engagement levels, pipeline performance, and upmarket trends.
  • Deliver on pipeline and bookings goals for the ABM cohort.

About you:

  • 4+ years of experience in B2B SaaS marketing and GTM functions (sales, customer success, or partnerships), preferably in ABM roles specifically.
  • You have a proven ability to communicate and mobilize internal stakeholders from the executive suite to individual contributors. Your ability to articulate strategy, execution responsibilities, and results to various seniority levels is paramount.
  • Passionate about the eCommerce and Shopify ecosystem with a deep understanding of the roles and responsibilities within a DTC brand.
  • Extremely data-driven & analytical thinker. Lives and breathes funnel CVR, sales/marketing success metrics, and digital performance KPIs.
  • Ability to recognize content and campaign opportunities specifically for the ABM cohort out of the overall marketing efforts, with a great knack for content per persona type and funnel stage.
  • Analytical, critical thinker. Great at extracting insights from raw data, asking the right questions to push analysis forward, and challenging at the same time.
  • Background working with diversified sales and marketing technology stacks - Salesforce, Hubspot, 6sense, Salesloft, and paid (Linkedin, Influ2, Google, Meta, etc).

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.

About Yotpo CA:

Yotpo’s employee-centric culture has consistently earned us coveted spots on Built In’s Best Places to Work lists in both NYC and Austin over the years. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes team events, educational fireside chats, end of year celebrations, affinity groups and partnerships.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color, gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer, a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

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